Above are a few different Max-Factor advertisements, what I love about Max-factors advertisements is that they really promote there make up well in each image you know exactly the products they are advertising and trying to sell. I have noticed Max-factor like to use quite fair skinned models with light hair and that there images have a elegant, young, fresh feel to them. Gwyneth Paltrow is the face of Max-Factor and I think she represents the brand perfectly with her fresh face, she is not to young but neither that old so gives the brand that feel of variety in age. Although, I would like to see more diverse images from Max-Factor within there branding and advertisements, with them using a more diverse range of ethnicity's and ages. Max- Factor has been around for a long time and promotes itself to all generations with new products along with older improved products that have been around for many of years. Max- Factor supplies make up of all different shades and tones so this should be considered more within there brand image with a diverse range of models.
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