Helena Rubenstein

Introduction to Helena Rubinstein, Helena Rubinstein was the Heritage brand given to my group and each of our brands, so we had to do a small amount of research each on Helena Rubinstein's brand also. Information below on Helena Rubinstein's brand sourced from:http://www.loreal.com/brands/loreal-luxe/helena-rubinstein.aspx 

In 1902, Helena Rubinstein revolutionized the world of cosmetics with her new personalized and innovative beauty regime. Her name was Helena Rubinstein. Fascinated by the beauty and the power that it gives to women, she approached the greatest scientists of her time to better understand and respect the skin: skin type classification (1910), first moisturizing, anti-acne and sun care... she offered women the first waterproof mascara (1938) and the first modern mascara (1958).True to this heritage, the brand continues to expand into new territories, drawing on the most advanced research areas.“Cosmetics existed before Helena Rubinstein,” writes biographer Michèle Fitoussi, “but she was the visionary who created modern beauty: scientific, rigorous, and demanding, with an emphasis on moisturizing, protecting against the harmful rays of the sun, massage, electricity, hydrotherapy, hygiene, diet, nutrition, physical exercise, and surgery.” 
sourced from:http://www.vogue.com/voguepedia/Helena_Rubinstein

Although Helena Rubinstein's main focus is on skin care she also has a range of make-up products and even deodorants, one of her hero products is her Surrealist Everfresh Smudgeproof Mascara pictured below costing a whopping 62 dollars and is said to be a plush, midnight black that creates truly eye-popping peepers with a truly distinctive designed tube which looks like a piece of art work in itself