Project Brief..

The Brand 

You will be required to research and define a specified make up brand. This will include the 5 P’s – Product; Packaging: Presentation and Promotion and Price Point.  As part of your definition you will be required to engage in a myCourse blog forum. You will then use this as a starting point for writing a 500-word evaluation of your brand. It is envisaged that the understanding of your, and the brands of others in your group will give you a body of background knowledge that will give you’re a key grasp of why the brands and products we see in retail today are so popular. You should attend all technical, seminar and lecture sessions, documenting and reflecting upon feedback from tutors to show your commitment and development of ideas. It is anticipated that the management of this project will help also you to start working more independently in preparation for your final year of the degree.

The Beauty 

You are to produce 15-20 pages of sketch blog research, it should include visual investigations that reference the fashion/beauty ideals discussed in class.  This will allow you to put the theme of beauty in context using make-up ideas in the form of design templates and work in progress styled examples. The concept development must reference your design ideas, presented in a coherent and logical format but it must also highlight your technical skills.

To support your understanding of Brand DNA and beauty, you are required to construct 6 Beauty Looks that evidence the advanced and refined technical skills learned within this unit.  Each photographed image must include a face on head shot and a profile shot. The images are to be submitted in a PDF along with a link to your sketchblog, and project evaluation.

Illamasqua Timed Assessment

This live project is an excellent opportunity for you to develop your design skills and have the opportunity to have your make up design and styling skills showcased through Illamasqua’s blog. Illamasqua will select work to feature that is innovative, original and reflects the brands unique identity and ethos.